Pay per click is an internet advertising approach in which advertisers pay for the clicks on their ads. Advertisers compete for the right to show their ad in a certain context that they believe is relevant to their objectives. The context could be determined by keywords, a specific target group, or even the placement location–all of which are estimated values for the advertiser in terms of generating leads, selling items or services, or generating consideration.

The context could be determined by keywords, a specific target group, or even the placement location–all of which are estimated values for the advertiser in terms of generating leads, selling items or services, or generating consideration.

Why use Google pay-per-click advertising?

“Why would I pay to be on Google when I can get my site to come up for free?” some people wonder. The explanation is that driving “free traffic” is not as simple as you may believe.

Google’s algorithms are designed to reward only the highest-quality sites with organic ranks, and achieving organic rankings for the keywords you want to rank for can require a lot of time, effort, and money.

Going the pay-per-click way is usually quicker, and it also provides you more control over how your listing appears in the search results. If you’re selling birdhouses, for example, you’ll have a significant advantage over competitors who solely use SEO if you also use pay per click.

The pay-per-click advertising on the right-hand side of the screen will automatically attract someone seeking for birdhouses since they offer photographs and other tempting, relevant information such as price, delivery details, and star ratings.

This is why pay per click is so effective for business searches. People want all of the commercial information that pay-per-click advertising can supply when they’re ready to buy. Furthermore, clicking on those pay-per-click advertising will drive them to a landing page where they can complete the transaction.

Google pay per click works because your business makes a profit over and above the cost of the ad when you make a sale. It’s a win-win situation.